Time to reach for another card from the Creative Whack Pack. Today's is: Combine Ideas. Let's see what it says.
"The time has come," the walrus said, "to talk of many things: of shoes
- and ships - and sealing wax - of cabbages - and kings." Combining
unrelated ideas is at the heart of creative thinking. The ancients mixed
soft copper and even softer tin to create hard bronze. Gutenberg
combined the wine press and the coin punch to create movable type and
the printing press. Joseph Pulitzer added large-scale advertising to high
speed printing to create the mass circulation newspaper.
What different ideas can you combine?
Speaking of combining ideas, there is a wonderful set of articles in the current issue of The Economist called "A World of Connections" that discusses some of the interesting possibilities that arise when combining microprocessors and radio technology. If just a bit of this stuff happens in the next few years, it could significantly change the ways in which we think about the objects around us. Check out the above link for more articles on this subject.
Question/Exercise: In my previous post, "Death Notice of an Innovation Metaphor," I asked for new "innovation metaphors" to replace the light bulb. Let's go one step further: What two unrelated ideas can you join together to create a new "creativity symbol"? What two ideas combined say "aha" or "wow!"