The Clio Awards for best print ads were announced recently and the Grand Prize Winner was a set of pieces for 42 Below, a vodka brand. The agency is Saatchi & Saatchi, New York (Brian Ahern, Copywriter; Tony Granger, creative director; Philip Bonnery, Art Director).
The ads are clever, funny, and a bit naughty. Each is comprised of a series "clip-art" images. As you read through them, you create a story, with the offbeat punch line at the end. Here is an example.
As you read through this several times, you'll figure out the story and come to realize why this particular one is called "Transvestite."
If you'd like to see the others in this campaign, go to this Clio link, and then click on the little image boxes where Grand Prize winner is listed, and you'll get to see the others: "Flight Attendant," "Do It Yourself," "Office Party Blackout," "Government Eavesdropping," "Bareback Mountain," "Sheep," and "Casino." Lots of offbeat humor here!
Awesome. I love the creativity behind it. They were able to do a creative campaign, still get their brand into the ad, and maybe sell some vodka, too. Although, if it would increase my odds of sleeping with a transvestite (who by the looks of the birds, has a bigger "cock" then mine) I might double think it. That must be some good vodka!
Posted by: jason | 19 May 2007 at 11:00 AM