It's time for some creative inspiration, so let's take a card from the Creative Whack Pack. Today's is "See the Big Picture." Let's see what it says.
In 1866 an Iowa farmer watched the construction of the transcontinental railroad near his fields. After seeing the track laid and a locomotive steam through, he thought, "So that's what railroading is all about: tracks and trains."
What didn't he see? That he could get his products to more markets more quickly, and that once there they would have to compete against products from many more places. That people could travel from coast to coast in less than a week. That more ideas would be shared, and that different people would meet and get married.
He saw the steel and the wheels, but he didn't see the consequences.
What are the larger implications of your issue? How does what you're doing fit into the Big Picture?