Stephen writes the always perceptive Note to CMO (Tagline: "If you could send a memo to the marketing community and straighten everything out, what would you say? This is my "Note to the Chief Marketing Officer"). One of the delights of his blog is his wide diversity of examples: Seneca here, Kurosawa there, Goya to make this point, and Jet Blue to make a different one. Plus, he turns a phrase quite well.
If you haven't visited this site before, check out his series of marketing advice to a smaller company wishing to take out a larger competitor:
Stephen's got a lot of interesting marketing stories garnered from real-life experiences (good, bad, and crazy) with companies such as Sony, Iomega, and other channel favorites.
Who are Stephen's favorite blogs?
- Grant McCraken (This Blog Sits at the): "He's just about the best marketing writer out there."
- Valeria Maltoni (Conversation Agent): "I like the way she writes about people."
- Lewis Green (Business Solution Plus): "I like his friendly, social manner, and especially his Friday columns."
- Ann Handley (Marketing Profs): "She's good."
Currently, Stephen spends his time doing marketing consulting. He's also thinking about getting into the seminar business. In addition, he's carving out time to write his book ("Killing Giants"). I wish him success with the book endeavor: I think the market would respond well to his ideas!