Want to hear about something fast?
Last June, QVC (the $9 billion a year television retailer) approached us about doing a one-time sale of our amazing Ball of Whacks. We said, "Why not?" and produced a special order for them of 4,000 yellow Balls of Whacks.
We didn't know what would happen. Would we eat the order? Would there be a tepid response? Would their audience get it?
Last Friday evening, QVC had a six-hour pre-holiday promotion from 6 PM to Midnight. The Ball of Whacks went on the air at 8:14 PM.
Veteran QVC presenter Bob Bowersox opened the slot by saying, "Last night I took the the Ball of Whacks home with me and played with it for an hour. I got to tell you that it's better than Rubik's Cube." He then added, "It would take me the rest of his life to put a Rubik's cube together; the Ball of Whacks, however, is fun but not frustrating."
The phones went crazy! Over the next several minutes they received 2,064 calls. The entire order (just under 4,000 units) sold out in 319 seconds! That's 5 minutes and 19 seconds, or almost 800 Balls a minute. What fun! What an adrenaline rush!
As you can imagine, I developed a brand new appreciation for QVC's marketing clout.
[To get your very own Ball of Whacks (in red, blue, or tri-color), go here!]