Question: have you looked at your logo from a number of different viewpoints lately? Maybe you should.
Last week I reported on seeing the London 2012 Olympics logo while I was there. It's a bit controversial: among other things, some say it looks likes the Lisa Simpson performing a sexual act. Anyway, I hope the Brits have fun with it.
Today, my sources have sent me another odd British logo (hat-tip to Alex), shown below.
This one, done at a cost of £14,000, was done for the U.K. Office of Government Commerce.
What does the OCG do? According to the Times (of London), they are "responsible for improving value for money by driving up standards and capability in procurement."
So, what do you think of the design? Certainly looks modern and clean. Although it's kerned a little too tightly for my tastes.
Logos are seen from a bunch of different angles, especially when they're on mouse pads, pens, and the like. What happens when you rotate this 90 degrees like so?
My goodness, the logo takes on a whole new life! It's practically an icon to Onanism.
Despite many titters and much laughter from the public, the OCG is using it anyway. A spokesman for the OGC said this:
"We concluded that the effect was generic to the particular combination of letters 'OGC' and is not inappropriate to the an organization that's looking to have a firm grip on government spending. The logo presents a very clean, uncluttered and modern identity."
Firm grip, indeed!