Okay creative thinkers, here's an exercise for you!
Michael Phelps has reached the pinnacle of sport. He also helped NBC makes tens of millions of dollars in advertising revenue by boosting their ratings in his quest for eight gold medals. What now for Phelps? New product endorsement opportunities of course!
What new off-beat product endorsement ideas do you have for Michael? How can you help him cash in? Feel free to add a fun tag-line in as well.
Here's an example.
"Hi folks, Michael Phelps here. I swam so fast at the Beijing Olympics that it was a real pain in the butt for a lot of my competitors. But I don't want them mad at me. No, I want them to like me. That's why I recommend Preparation H to them. Quick and soothing. You should give it a try too. It'll put a gold-medal smile on your face."
What off-beat product endorsement ideas do you have for Michael?