Let's see what the Creative Whack Pack holds in store for us today. Let's reach in and draw a card at random. Why, it's card #44, "Be Dissatisfied," which is one of my favorites.
An inventor was asked why he spent sixteen hours every day tinkering with his work. "Because I'm dissatisfied with everything as it currently exists in its present form." Dissatisfaction is beneficial to the creative process. Otherwise you lose the prod you need to spot potential problems and opportunities. What are you dissatisfied about? How can you turn irritation into inspiration?
Maybe I'm "old school," but I think a lot of people don't make changes unless they're really dissatisfied with the way things are. I recently had several exchanges with Nedra Weinrich at Spare Change, (A Social Marketing Site) on the subject of "Do Symbolic Gestures Make A Difference?" She was addressing the issue of becoming aware of various social issues in order to make changes.
But I personally feel (as does Nedra, I think) that awareness is only the beginning of a longer process.
Here's a model I learned about long ago that I have found quite useful. If you want change, first you have to make people AWARE of the problem. Then you have to help them UNDERSTAND why the problem exists. Next comes the tricky phase: You have to lead them to a state of DISSATISFACTION in which they'll consider making some change. And finally comes CREATIVE ACTION. Moving from level to level can be a tough slog, but that's what's necessary if you want to solve some of the appearingly intractable problems.
I'm not sure most people change (start companies, quit bad habits, buy something new) unless they are DISSATISFIED with what they're currently doing. And DISSATISFIED enough to make changes.