Roger von Oech

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      I completely agree with you. I'm sure there's a link between the mood you're in and the creative mindset that goes with it.
      By the way... changing products mottos is a fun game and sometimes leads to unexpected positive effects. Just like new uses you can take out of a product (thinking about the Coke/Mentos buzz here).

      Athena von Oech

      I really like the irreverant motto Disney came up with for themselves: "Disney: where when you wish upon a star, we charge you for it."


      "Bank of America: Where you're not alone, until you want a loan."

      Alex Santander


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