It's time for some wisdom from Heraclitus, the ancient Greek philosopher whom I consider to be the world's first creativity teacher. His words today are: "Knowing many things doesn't teach insight."

As with all of Heraclitus' ideas, there are many ways to interpret this. What stands out for me, though, is this creative strategy:
I think what he's getting at is this: forgetting what we know — at the appropriate time — can be an important means for gaining insight. This is illustrated in the story about a creativity teacher who invited a student to his house for afternoon tea. They talked for a while, and then it was teatime. The teacher poured some tea into the student's cup. Even after the cup was full, he continued to pour, and soon tea overflowed onto the floor.
Finally, the student said, "You must stop pouring; the tea isn't going into the cup." The teacher replied, "The same is true with you. If you are to receive any of my teachings, you must first empty out the contents of your mental cup." His point: without the ability to forget, our minds remain cluttered with ready-made answers, and we're not motivated to ask the questions that lead our thinking to new ideas.
For example, one day on his regular walk past the local blacksmith's workshop on the island of Samos, the ancient Greek philosopher Pythagoras temporarily forgot that the banging sounds produced by the smith's hammering of iron bars were "noise" — his usual reaction — and instead viewed them as "information." He soon discovered that musical pitch is a function of the length of the material being struck — his first principle of mathematical physics.
Remember: everyone has the ability to forget. The art is knowing when to use it. Indeed, novelist Henry Miller once stated:
to my success as my memory."
Some questions to think about:
What conventional wisdom are you relying on? What would happen if you forgot the obvious answers that spring to mind and searched for new ones?
This makes me think of the concept from the book "Made to Stick" of "The Curse of Knowledge." Having an in-depth knowledge of a subject makes it harder to explain it clearly to someone who is completely new to the field. It's harder to know what facts are extraneous to comprehension of the core idea and to communicate without making assumptions about what the other person knows. When we work day in and day out on an issue, it's easy to fall into jargon or talk at a level that's higher than where our audience is at.
Posted by: Nedra Weinreich | 15 January 2007 at 08:37 PM
I think I may have shared this with you—but one of the things I always encourage designers to do is to not have any reference materials lying around when they are actually engaged in designing. If they do, they tend to copy. If they put it away, they'll "forget" what they were looking at and be more likely to "invent" something based of off what they vaguely remember.
I like the term Forgettery. Ironically, it's easy to remember.
:)
Posted by: David Armano | 17 January 2007 at 08:13 PM
Nedra: Nice take. I sure wish it would be easy to switch into "beginner's mind" whenever I had the whim.
David: Thanks for the tip; well worth remembering!
Posted by: Roger von Oech | 17 January 2007 at 08:25 PM
(on my first try this comment posted to The Water Model.. for some reason... so here is another try to get into "Forgettery")
the way this concept was presented to me a few months ago went something like:
"the advantage of knowing nothing, is the possibility of knowing everything"
another version goes:
"the advantage of believing in nothing, is the possibility of believing in everything"
what we are talking about is a mental zero point of "no opinion"... the empty space through which "creative thought" or "inspiration" can come
a place of uncertainty-about, rather than certainty-about... a place where the question lingers, without any pre-accepted answer being present
Posted by: David | 21 January 2007 at 07:56 AM
On why forgetting your native language helps you when immersed in learning a new language:
http://www.medicalnewstoday.com/medicalnews.php?newsid=61162
P.S.
GHOST:Adieu, adieu! Hamlet, remember me.
[Exit]
HAMLET
O all you host of heaven! O earth! what else?
And shall I couple hell? O, fie! Hold, hold, my heart;
And you, my sinews, grow not instant old,
But bear me stiffly up. Remember thee!
Ay, thou poor ghost, while memory holds a seat
In this distracted globe. Remember thee!
Yea, from the table of my memory
I'll wipe away all trivial fond records,
All saws of books, all forms, all pressures past,
That youth and observation copied there;
And thy commandment all alone shall live
Within the book and volume of my brain,
Unmix'd with baser matter: yes, by heaven!
What troubles Hamlet would have avoided had he used his Forgettery instead!
Posted by: Shakespeare's Fool | 25 January 2007 at 09:00 PM
oku
Posted by: serdar saban | 01 September 2008 at 05:06 AM