Roger von Oech

Creative Think

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isabella mori

it makes me think of the first year of marriages. things are rolling along just fine, thank you very much, no need to pay too much attention to it. and then, in some (ok, let’s be honest, in many) cases things start slipping. what are good ways to disrupt a good marriage?

it occurs to me that’s exactly how vaccinations work. a healthy body is disrupted with a small dose of illness, which then increases the body’s ability in the long run.

so what’s a good vaccination for a marriage? i remember the story of a couple whose sex life improved dramatically after he broke his right arm and his wife had to sleep on the other side of the bed.

marriage, one of the things most of us MOST want to be successful at. how else could it be disrupted in creative, invigorating ways, how alse could it be vaccinated?

Roger von Oech

Isabella: Great comment and extension. By the way, did the sex life improve because the man broke his right arm, or because he had to sleep on the other side of the bed? : --)

isabella mori

apparently it was simply because she ended up sleeping on the other side of him. oh, life can be so easy :)

Jorge Castillo

Great example by Isabella, and great insight by Roger! (ha ha ha) I think the wife is planning to broke him the left arm too!

I'm not sure but I think that this "success disrupting" is what Japanese call "kaizen". Attitude should be: "OK, this is perfect. Now let's make it better".

Paul (from Idea Sandbox)

Roger - I recently visited Athens and kept thinking about your book "Expect the Unexpected" as I was looking for traces of Heraclitus.

I love that you were able to pull lessons from him from the past. Brilliant!

Roger von Oech

Paul: Thanks for the kind words. Heraclitus lived in Ephesus, which is across the sea from Athens on the coast of Asia Minor (now Turkey).

Personal Growth


The moral of your article, is a new concept. If studied and understood, the moral has its importance and truth. Sticking with the same success is never going to bring any change.
'Change is the only thing which never changes in this world'.
A writing to be appreciated!


Ravi Vora

Great article. I was just about to write something along these same lines. I am so happy right now with my relationship and job that I am becoming complacent. Time to be hurt and striving in order to create greatness!

Bethe Hagens

I'm just curious--since it's the focus of my own work--how come youre holding a rhombic triacontahedron in your picture at the top of the page.



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