Creative Think: Umbrella Metaphor o' the Day

Roger von Oech

I'm an author, inventor, and consultant. I started my company, Creative Think, in 1977 to stimulate creativity in business. I'm probably best known as the author of A Whack on the Side of the Head and the Creative Whack Pack, and, most recently, as the creator of the Ball of Whacks®, X-Ball®, and the Creative Whack Pack® iPhone App[More]

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Umbrella Metaphor o' the Day

Metaphors are great for giving us a fresh picture of a complex situation. Today's metaphor o' the day comes from Wall Street Journal reader Henry Ahrens who wrote the following letter (May 19):

"California's Proposition 1A seeking to increase the size of the state's rainy-day fund is like ordering umbrellas to be stockpiled in a warehouse while one stands in the middle of a thunderstorm. California, look up. The rain is falling."