Roger von Oech

Creative Think

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Innovation Zen

Nice post Roger. I have always been interested in stories about paradigm shifts. The one you described about the "alphabetization" is very nice.

Some time ago I wrote a related article. You can check it here:
The enemy is the mindset

Paul McEnany

Nice, Roger. I like it, and I'm using it...


Thanks Roger. This is a useful metaphor to use with my coaching clients.

David L. Warner

This makes me think of a similar idea that I think comes from the designer Paul Rand. He said that when a design that he's working on doesn't quite seem right, he tries removing his favorite part. Sometimes that fixes the design; other times the design completely falls apart.

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