Roger von Oech

Creative Think

What I Post About:

AddThis Feed Button

« You Are Not God | Main | Zen Rock Gardens »


Paul Ligget

Aren't those all metaphors...


Hello Roger... Incredible to read your post today. My last one is "Open the tank" (posted on the same day!) and I use a fish tank metaphor. I love metaphors as well and think they do help to visualize a situation from/as an outsider perspective.
I like the Peter Pan one... very nice perspective! ; )

Innovation Zen

Wonderful post.

Since I just quit my job I tried to come up with a metaphor for large organizations in general.

Corporations are like old, gray-haired fat men. Sure, they have a lot of experience, lots of money and they live in a beautiful house. But they can not run as fast as some young guys out there (even though they used to). And in our fast-paced economy being able to run fast is all it takes.

Liz Strauss

My blog is the country store, the local saloon . . . the place where folks gather to play cards and checkers and see what the news is around town.

Joyce Wycoff

Hi Roger ... love the metaphors. The InnovationIgniter was born as a metaphor ... a way to ignite innovative thinking. It's also built around the metaphor of a color wheel with primary, secondary and tertiary colors ... in this case actions, competencies and tools.

But I was trying to think of others ... Igniter is like a fast food restaurant where you order what you want when you want it and it shows up in a flash ... but doesn't clog your arteries!

Igniter is MTV for your brain.

Igniter is an innovation variety show where you get to hear from 13 top innovation leaders giving you their best in 15-minute "acts."


I used this as a vision for a website we launched in the late nineties:

She travels at speeds beyond human comprehension. Her size fluctuates according to occupants. Her structure is metamorphic, ever-changing as it incorporates the new technology and business ideas of those on board. The Starship Cruiser is a vehicle built to vaporize boundaries and limitations. She will take us to the very brink of our imaginations. And with but a glimpse of visions to be, she engages the afterburners…………….blasting us forward, screaming to shatter the barriers of conventional thinking and complacency. How can a ship accomplish such noble tasks you ask? Because her fuel is the collective passion of those on board. The passion to learn, share knowledge, information and ideas. Through this collaborative effort she reaches destinations impossible for one human being or……………..alien.

The name of our site was AREA51HVAC.COM...a community for air conditioning professionals to gather and exchange information, knowledge and ideas.

I love metaphors Roger! They are puppy dog.


My company is like a child. It's full of adventure and wonder; letting the growing happen but frustrated that the big kids don't know his name...

Thanks for the web site, blogs, and books. They help more than you'll ever know.


Jacob Paul Breeze

At our company, encouragement for hard work is like urinating in your tuxedo. No one notices, but you alone get to enjoy that warm fuzzy feeling!

Michael Wagner

Great post! Metaphors are so powerful.

We named our business "the White Rabbit Group" because we felt the people we want to serve are like Alice in need a white rabbit to take them a world of new experience and perspective.

Thanks for offering up this conversation!

Jake the Bhard

Ahh hate to say it but all of these are not metaphors but similies.

The Guy Who Did Your Mom

My company is like your mom. It sucks, and I spend a lot of time inside it.

pokerstars marketing code

i am not sure how to take this.

PokerStars Marketing bonus Code


Our Company is like a caged lion some day it's going to get out.




Those aren't metaphors at all.
Metaphor- the comparison of two or more things without using like or as.
Ask Language Arts teachers and they'll tell you the same thing.


In a speech I once drafted for a CEO, I said, "Our common vision will be the storm windows that will see us through this turbulent economy." Didn't go over well with the bean-counting administrators.

When I blogged about the company recently (having parted ways a year ago), the perfect metaphor for the experience of working there was the bacterium at the bottom of Mono Lake, CA, that had been force-fed arsenic in place of phosphorus. Read more: - Are you too adaptable to be authentic?

vehicle insurance companies

You are right when they are good companies could even make a name for themselves. To insure that it represents your company calture and motos you need to think carefully on metaphors.

AED responder

Great analogies. So many big companies sound just like this. Great work.

custom writing

Our Company is like a caged lion some day it's going to get out.

The comments to this entry are closed.